This year's 'Heroes Against Hunger' campaign will raise money to fund malnutrition projects in India with Action Against Hunger and food distribution projects with Islamic Relief, with the release of a superhero game called Hero Squad. This year's campaign will run from 7th June until the 10th July. The annual campaign initially started as a way to appeal to the app's Arabic audience during Ramadan but the company soon found that the gamified experience of the campaign encouraged others to get involved and has helped to grow the initiative into a global campaign. Individual spending ranged from $1 to a massive $14,000 and donations per spending user averaged at $50! The company is hoping to build on the success of last year's campaign which saw user in-game spending increase by 33% showing the positive effects of giving in a gamified context. The concept has proved popular and these chat-based bot games have now come to represent nearly 50% of the company's revenue. The social dynamic of a group chat enhances the gaming experience while the game adds a dimension of fun and engagement to the group chat. Palringo is a social platform where users can play multiplayer games directly in a group chat of up to 2000 people. This year the company is aiming to hit the $1 million milestone with the release of a new Superhero gaming bot for its chat platform, donating 50% of the proceeds between their two charity partners Action Against Hunger and Islamic Relief Worldwide. Palringo, the UK-based app to chat and play games with people from around the world, has raised over $750,000 for charity over the past 3 years through its annual charity campaign. Giving in a G aming C ontext has P roved to be Successful C oncept
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